Corporate Wokeism: How Bud Light Destroyed Its Brand Overnight
April 20, 2023
In the three weeks since beer giant Bud Light launched its partnership with transgender TikTok star Dylan Mulvaney, the company has lost more than $5 billion in value, ignited outrage from bar owners and rock stars, and even led one country music singer to change the lyrics of one of his songs. But while the Bud Light saga has marked a high point for conservatives flexing their cultural influence, the brand’s PR crisis is just one prominent example of the right turning the cancel culture tables on the left in recent months.
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